Privacy Policy
Last Updated: January 2025
Introduction
Welcome to AdWyse. We are committed to protecting your privacy and ensuring the security of your personal and business information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our ad attribution service for Shopify stores.
By using AdWyse, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our services.
Information We Collect
Personal Information
When you create an account or use our services, we may collect:
- Name and email address
- Shopify store information (store name, URL, domain)
- Payment and billing information (processed securely through Shopify)
- Ad account credentials (Facebook Ads, Google Ads OAuth tokens)
Automatically Collected Information
When you access our platform, we automatically collect:
- IP address and geographic location
- Browser type and version
- Device information
- Usage data (pages visited, time spent, features used)
- Cookies and similar tracking technologies
Order and Campaign Data
We collect data from your Shopify store and ad platforms to provide attribution services, including:
- Shopify order information (order ID, total price, timestamps)
- UTM parameters and tracking data (utm_source, utm_campaign, etc.)
- Platform click IDs (FBCLID for Facebook, GCLID for Google)
- Customer email addresses (for attribution only, not for marketing)
- Ad campaign data (campaign names, spend, impressions, clicks)
- Revenue and ROAS calculations
How We Use Your Information
We use the collected information for:
- Attribution Tracking: To match Shopify orders to ad campaigns and calculate ROAS
- AI Insights Generation: To process campaign data through Claude AI for actionable recommendations
- Ad Platform Integration: To sync ad spend data from Facebook/Google Ads APIs
- Account Management: To manage your account, subscription, and billing
- Communication: To send you insights reports, analytics, and support messages
- Platform Improvement: To analyze usage patterns and improve our features
- Security: To detect fraud, abuse, and security threats
- Legal Compliance: To comply with applicable laws and regulations
Data Sharing and Disclosure
We may share your information with:
Service Providers
- Anthropic: For AI-powered analysis (Claude AI)
- Shopify: For order data and OAuth integration
- Facebook/Meta: For ad campaign data via Facebook Ads API
- Google: For ad campaign data via Google Ads API
- Supabase: For secure database and authentication services
- Vercel: For hosting and infrastructure
Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.
Legal Requirements
We may disclose your information if required by law, court order, or governmental request, or to protect our rights and safety.
What We DON'T Do
- We do NOT sell your personal information to third parties
- We do NOT share your order or campaign data with other users
- We do NOT use your data for advertising purposes
- We do NOT send marketing emails to your customers
Data Security
We implement industry-standard security measures including:
- End-to-end encryption for data transmission (SSL/TLS)
- Encrypted data storage
- Row-level security (RLS) in our database
- Regular security audits and vulnerability assessments
- Access controls and authentication requirements
- Secure API key management and OAuth token storage
However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
Data Retention
We retain your personal information for as long as your account is active or as needed to provide services. If you close your account, we will delete or anonymize your data within 90 days, except where retention is required by law or for legitimate business purposes (e.g., fraud prevention, dispute resolution).
Your Rights and Choices
You have the right to:
- Access: Request a copy of your personal data
- Correction: Update or correct inaccurate information
- Deletion: Request deletion of your account and data
- Export: Download your order and analytics data
- Opt-Out: Unsubscribe from marketing communications
- Object: Object to certain data processing activities
To exercise these rights, contact us at privacy@adwyse.ca.
Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Maintain your session and authentication
- Remember your preferences
- Analyze platform usage and performance
- Improve user experience
You can control cookies through your browser settings, but disabling cookies may limit platform functionality.
Third-Party Services
Our platform integrates with third-party services (Shopify, Facebook Ads, Google Ads, Anthropic) that have their own privacy policies. We encourage you to review their policies:
Children's Privacy
AdWyse is not intended for users under 18 years of age. We do not knowingly collect information from children. If you believe we have collected information from a child, please contact us immediately.
International Users
Our services are hosted in the United States and Canada. If you access our platform from outside North America, your information will be transferred to and processed in these jurisdictions, which may have different data protection laws than your country.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by email or through a notice on our platform. The "Last Updated" date at the top indicates when the policy was last revised.
Contact Us
If you have questions or concerns about this Privacy Policy, please contact us: