Simple Process

How AdWyse Works

From ad click to revenue attribution in 4 simple steps

01

Install & Connect

Install AdWyse from Shopify App Store. Connect Facebook Ads and Google Ads via OAuth. Setup takes 2 minutes.

02

Track Every Click

When customers click your ads, we capture UTM parameters, Facebook Click IDs (FBCLID), and Google Click IDs (GCLID) automatically.

03

Match & Calculate

We sync ad spend from Facebook/Google APIs daily, match orders to campaigns, and calculate true ROAS for each ad.

04

Get AI Insights

Claude AI analyzes your data and tells you exactly what to do: which campaigns to pause, scale, or optimize.

Under the Hood

Here's what makes AdWyse different from generic attribution tools

Multi-Source Attribution

Platform-reported conversions are unreliable. AdWyse fixes it by matching actual Shopify orders to your ad campaigns using multiple attribution methods.

  • UTM Parameters: Campaign source, medium, campaign name, content, and term
  • FBCLID: Facebook Click ID for precise Meta attribution
  • GCLID: Google Click ID for precise Google Ads attribution
  • Landing Site Referrer: Shopify's native tracking data

Example Order Attribution

Order #12345: $127.50

Source: facebook

Campaign: summer_sale_2025

FBCLID: IwAR3x...

Ad Spend: $8.40

ROAS: 15.2x

^ Tracked automatically via Shopify webhook

True ROAS Calculations

Facebook's Broken ROAS

Unreliable Estimates

Facebook Ads Manager shows inflated ROAS because it can't track iOS users. Merchants think campaigns are profitable when they're actually losing money.

AdWyse's Real ROAS

Server-Side Tracking

We track orders on your Shopify server (not the customer's browser), so privacy restrictions don't affect us. You see real revenue from real orders matched to exact ad spend.

How we calculate ROAS: We pull your daily ad spend from Facebook/Google APIs. Every Shopify order gets matched to a campaign. ROAS = Total Revenue / Total Ad Spend per campaign. Simple, accurate, profitable.

AI-Powered Insights

Most attribution tools just show you data. AdWyse uses Claude AI to tell you exactly what to do:

Warnings

"Campaign 'Spring Sale' is losing $47/day with 0.3x ROAS"

Action: Pause campaign immediately

Impact: Save $1,410/month

Opportunities

"Campaign 'Google Shopping' has 5.2x ROAS"

Action: Increase budget from $500 to $800

Impact: +$1,560/month profit

Recommendations

"TikTok ads convert 40% better on weekends"

Action: Schedule ads Fri-Sun only

Impact: 1.4x better ROAS

Seamless Integration

Works with the platforms you already use

S

Shopify

One-click connection. Webhooks configured automatically.

F

Facebook

OAuth integration pulls spend data automatically.

G

Google

OAuth integration syncs campaigns daily.

T

TikTok

Coming soon - track TikTok ad performance.

Ready to Know Which Ads Make Money?

Join Shopify merchants who track every dollar with AI-powered attribution.

7-day free trial · $99/month · No credit card required